Kettle Brand CFP National Championship event + product promotion

In collaboration with Kettle Brand Potato Chips and the CFP National Championship Game 2015, I worked with Kettle Brand to promote their "GameDay Snacks" as well as use my collegiate influence to increase consumption among college students watching the championship game.

The company sent me green and yellow branded chips to represent my alumni, University of Oregon.

As part of the influence campaign, photos and other content were posted online prior, during and post festivities.