Warby Parker "Buy A Pair, Give A Pair" campaign awareness + product line launch

I was a part of the promotional campaign for Warby Parker's Winter 2013 line, which included copywriting and distributing material across various digital outlets. 

The company provided me with their press releases so I was able to view the 2013 product line prior to launch.

Additionally, I was tasked with promoting the company's mission, which is to provide someone in need with a pair of glasses, with every pair of glasses sold.

With this campaign, Warby Parker has distributed over 1 million pairs of glasses to people in need all across the globe.