Work

By day, I’m a marketing/communications manager and social media specialist. By night, I’m a blogger, freelance writer, and hobbyist photographer.

I have written for a variety of clients ranging from landscaping, industrial, pet supply stores, realtors, lawyers, home builders and designers, and many more. Below is a sampling of content I’ve written for clients:

Trends in Landscaping Design

From Ugly Duckling to Stunning Swan (A Customer’s Tale)

6 Reasons Why Your Hot Melt Adhesive Isn’t Working

Selling Your Home? Here’s How To Stage Your Home Like A Pro

Choosing The Window Style That’s Right For You

Essential Products For Your Older Dog

8 Ways To Conserve Water At Home This Summer

5 Easy Home Improvement Projects You Can Do At Home This Summer

Earth Day: How A Healthy Lawn Helps The Environment

Over the years, through blogging and my work experience, I’ve had the pleasure of partnering with some of the world’s top brands. Here are just a few of them:

 

Keurig brand awareness + product launch

I worked with Keurig during the launch of their Keurig 2.0 K550machine, carafe mechanism, and new K-Cup products.
In order to aid the brand in creating awareness and generating interest among the company’s target audience, I was given Keurig products for personal use, which I was expected to post on my personal social media sites, blogs and the Keurig website as well.

Warby Parker “Buy A Pair, Give A Pair” campaign awareness + product line launch

I was a part of the promotional campaign for Warby Parker’s Winter 2013 line, which included copywriting and distributing material across various digital outlets.

The company provided me with their press releases so I was able to view the 2013 product line prior to launch.

Additionally, I was tasked with promoting the company’s mission, which is to provide someone in need with a pair of glasses, with every pair of glasses sold.

With this campaign, Warby Parker has distributed over 1 million pairs of glasses to people in need all across the globe.

Benefit Cosmetics Roller Lash social media campaign + product launch

I was a part of the promotional campaign for Benefit Cosmetics, which included writing and distributing material across various digital outlets.

The company provided me with the Roller Lash products prior to product launch, for me to conduct a review, write about the products on my personal site as well as Benefit Cosmetics sites, and generate brand awareness.

Clinique “Healthy Is Beautiful” 2015 campaign + brand awareness

I worked with Clinique during the launch of their Sonic System Purifying Cleansing Brush. I also worked with the company for the promotion of their Dramatically Different Moisturizing Lotion and Gel products.

In order to aid the brand in generating interest among the company’s target audience, I was given Clinique products for personal use, which I was expected to post on my personal social media sites, blogs and theClinique affiliate websites as well.

Marc Jacobs Velvet Noir social promotion + product launch

I was a part of the promotional campaign for Marc Jacobs, which included writing and distributing material across various digital outlets as well as working closely with Sephora to promote the product launch on their site.

The company provided me with the Marc Jacobs Velvet Noir products prior to product launch, for me to conduct a review, write about the products on my personal site as well as Marc Jacobs and Sephora sites, and generate brand awareness.

Herbal Essences Naked product launch

After the launch of their Naked haircare line, I teamed up with Herbal Essences to promote their product message.

Via my own personal social media channels, I used my Hawaii-based lifestyle as a strategic advantage to promote healthier living throughHerbal Essences‘ natural products by posting photos to a lifestyle blog and by writing online content pertaining to the brand and its positive effect on our environment.

Additionally, I was a part of the brand’s promotional project “Message in a Bottle,” in which the company sent me a box of Naked products and a glass bottle, which was to be used as material to be posted and shared with my online followers due to my heavy Internet influence.

Chex Mix Popped brand awareness + product launch

 

I worked with Chex Mix during the launch of their Chex Mix Popped snacks.

In order to aid the brand in creating awareness and generating interest among the company’s target audience, which in this particular case included college students, I was given Chex Mix products, which I was expected to post on my personal social media sites, blogs and the Chex Mix website and social media accounts as well.

Bite Beauty Amuse Bouche Spring 2016 launch

I was a part of the promotional campaign for Bite Beauty, which included writing and distributing material across various digital outlets.

The company provided me with the Spring 2016 product prior to product launch, for me to conduct a review, write about the products on my personal social media sites, as well as Bite Beauty and Sephora sites, and generate brand awareness and promotion.

Kettle Brand CFP National Championship event + product promotion

In collaboration with Kettle Brand Potato Chips and the CFP National Championship Game 2015, I worked with Kettle Brand to promote their “GameDay Snacks” as well as use my collegiate influence to increase consumption among college students watching the championship game.

The company sent me green and yellow branded chips to represent my alumni, University of Oregon.

As part of the influence campaign, photos and other content were posted online prior, during and post festivities.

Real Techniques Bold Metals Collection brand promotion

In collaboration with Real Techniques, I worked with the brand to promote the launch of their Bold Metals Collection through my online influence.

The company sent me the collection use and promote on my personal social media channels in order to generate interest among the Real Techniques target audience and my readers as well.

As part of the influence campaign and product launch, photos and other content were posted online prior, during and post launch.